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  • Placement of Apostrophe before or after the ® symbol
    by JTL at 20:46 on 08 July 2011
    Hi everyone

    I'm new to the site so hello and hope I've followed the correct procedure.

    I'm checking a piece of technical writing: "AJAX COATINGS®’ products offer a range of high-performance, heat-resistant coatings developed specifically to meet these challenges."

    I think that the phrase could be adjectival, but their corporate dept. uses the apostrophe for other brands that do not carry a symbol so I will need to retain it.

    I could change it to "AJAX COATINGS® offer a range of high-performance, heat-resistant coatings products developed specifically to meet these challenges."

    But just for future reference, could I check whether the apostrophe should go before or after the ® symbol?

    Many thanks
  • Re: Placement of Apostrophe before or after the ® symbol
    by chris2 at 21:56 on 08 July 2011
    Welcome to the site.

    Because the reg. symbol isn't part of the English language, I don't think you'll find any useful grammatical ruling about its use. However, I'd say that putting the apostrophe before it would look far more acceptable.

    In any case, your second option not only avoids the problem but actually makes more sense. It is Ajax Coatings offering the range rather than their products which are simply part of it.

    Chris


  • Re: Placement of Apostrophe before or after the ® symbol
    by NMott at 23:41 on 08 July 2011
    Have you tried googling this, or similar products, and see how other technical writers have done it?
  • Re: Placement of Apostrophe before or after the ® symbol
    by JTL at 09:49 on 09 July 2011
    Hi Chris

    That's perfect. Thanks very much for taking the time to reply.


    Jack
  • Re: Placement of Apostrophe before or after the ® symbol
    by JTL at 09:51 on 09 July 2011
    Hi

    I spent quite a bit of time on other sites but couldn't find anything specific. Chris has cleared up the topic. Thanks for your reply though.

    Jack