Yes, new line when a new character speaks, but if that new character's action comes before their speech, new line with the action.
"Happy Birthday," said Jill.
Maureen's face clouded over. "I didn't want anyone to know."
Jill smiled. "You're just being silly." Maureen got up as if she wanted to leave. Jill took a deep breath. "Why aren't you proud of your birthday?"
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Horrid extension of yours, FV, purely make the point - sorry. I see a lot of writing where it breaks after 'silly', and I then find I assume that 'why aren't you proud' is spoken by the other character, when in fact it's still Jill...
Emma