Or the fact that 12 quid is a lot of money to gamble for some folks. |
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Suppose they get 2000 entries, eg: cover costs and have 6K to put towards admin and judging costs.
1 in 2000 chance of winning 18,000
Compare this to the lottery:
1 in 3.8 billion chance of winning 7,000,000
Most folks who are desperate for cash can spend a quid or two on the lottery... but I know where my £12 would go.