I know, I know, unlikely. But this caught my eye on the Grumpy Old Bookman's blog, and I thought I'd pass it on. Advertising books is notoriously unrewarding, but this sounds a better possibility than most...

Pocket Book Guide Running a small press? Or published your own book? Fancy a punt (which means a bet, in England)? If you do, there's an insert which goes in the Radio Times (which is still the quaint old name for the BBC's program schedule for the week, including all the non-BBC TV channels). It's called Pocket Book Guide, and it features synopses (advertorials) of up-and-coming book releases. Though it could just as easily feature previously published books. Of course you have to pay: a minimum of £649. And you will have to work out how many books you need to sell to cover that cost. But theoretically these little boxes of info reach a very large audience at less than £1 per thousand, based on circulation, or about 30p a thousand based on readers. Details: email the account manager, Alex Powell: alex.powell at bbc.co.uk.

Emma