Hi, Roger! I joined the CWA last week and also got this email. I happen to know that the Easy Reads are a new venture in connection with D.C. THompson's My Weekly Magazine, Maggie Seed being the editor of both:-
http://quillersplace.files.wordpress.com/2012/08/easy-read.pdf
If you go to Sally Quiller's "View From The Shed" blog she writes a post about what you can make from selling pocket novels - very little in the first instance (£300!!!!) but of course you can sell them on to Ulverscroft the large print publication.
I am not happy about it, personally - if you go to Womag's blog I've posted in reply to Sally who talks about the fact that you can make money by selling on. If you sold your "easy read/pocket novel" for 10 times that amount you *still* could sell it on!
<Added>Seriously, I really think it sucks what they're offering.
<Added>http://quillersplace.wordpress.com/
Sally has just posted that she has tweaked a Pocket Novel to fit the new requirements for the "Easy Reads" and has just had it accepted. I think she loves writing them and finds them easy - she's had a lot of experience writing this type of thing. It requires a certain skill - I couldn't do the word length and Roger, I can't speak for you but I'd read a couple before I thought about writing one!