I honestly don't think that the mainstream publishers really notice it when they're acquiring - except in cases where the book is directly related to the website/blog. |
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Yes, I get that impression too.
But I think it's hard for us (if we hadn't read Sara Sheridan's piece) to imagine the world out there who has NO CLUE about social media, who recoil in distaste at the idea of having a website, who don't understand what it's like. It's impossible to explain to someone who has no online life, how I can feel that I know lots of WriteWorders well or even really wel, who I've never met. But I do. So when publishers say, "It helps if a writer's on Twitter" they're trying to get through to that lot, not us, IYSWIM. If they're thinking of signing someone, then one thing that goes into the 'sign them' side of the scales is knowing that they're up for engaging in this stuff, which is undeniably where it's at (specially if you're writing YA or kid fic).
Plus, perhaps, they're just mentioning one of the list of many, many things which can make selling a book on from agent to editor to publicity/marketing/sales and on to the booksellers easier. That's a long list, and no one potential author is going to tick all of them. You can get depressed and hysterical (and not have time to make the book better) trying to Do It All: tweet and blog and have a column in Marie Claire and appear on Big Brother and scale Mount Everest and go to bed with Prince Harry and have a cool half-African background and a heart-breaking and redemptive story about tracing your birth mother and arrange a fatwa against yourself... Maybe it's the same as my agent said of a potential client being young and gorgeous: "I'd be lying if I didn't say that it makes my life easier in selling the book. But it is all about the book: that's what sells." And plenty of un-young and un-gorgeous authors get signed by agents and editors, including her...