The man behind Brit Writers is CEO Imran Akram, who prior to this current venture started the Muslim Writers’ Awards. This award is run in connection with "Innovate Arts", Muslim Hands and Birmingham City Council, but the link from the Council web site to Innovate Arts is no longer valid - so their website has been withdrawn. Muslin Hands is a based at 148 Gregory Boulevard Nottingham the same address as the Muslim Writers Awards. So it would seem Mr Akram is a serial entrepreneur.
Not a stranger to controversy in 2008 he defended Muslim Writers' Awards from criticism of censorship.
http://www.guardian.co.uk/books/2008/aug/13/muslim.awards.malik
That took just 10 minutes on Google. The bits don't add up, but the sums do.
According to the guardian in 2009 there were 10,000 entries for the Muslin Writers' Award and 21,000 for the Brits. That 31,000 and counting. Plus 'winners' had to buy their tickets to the ceremony.
In the interview he gave to the freelance journalist (link above) he says: "Look, I’m not a writer, agent or publisher, I’m a strategist."
A strategist. Indeed.
Ben Yezir