Oh, look, a shiny new literary journal. Yes, another one.

The editor explains: "Yes, another one. Shiny and new."

[...]

The editor elaborates: "Um, well, we just really like reading things that people who are better at writing than us write. One day we thought it would be super nice to get lots of the best ones together and print them in a super sexy journal; we're hoping to make it more like a book in terms of size and quality, as we want it to be something you sneak into a quiet corner with and bask in unfettered word joy. Sort of like masturbation, but the kind god doesn't get so angry about that he feels the need to smite cute kittens. Plus after you can keep it in the kitchen and read it to gingerbread people before you dunk them."

I'm so happy I found out about this noble venture. How can I repay your forthcoming kindness?

"Buy lots of copies. And tell everyone you know who can write - and everyone they know. We're currently on the prowl for some words to put inside. In fact, that's quite important. Maybe I should have said that first."

How do I find out more straight away?

"Go to boybait.co.uk"

How do I find out more after that?

"Get in touch and we'll try to explain ourselves. Again."