I was told of an American saying - 'an elevator pitch, is the best pitch'- which apparently means that only say what you would have the time to say to the Head of a Publishing House in the time that it takes to travel in an elevator between two floors; the theory being that by the time he leaves the elevator he will have signed your book - because your pitch was so dynamic, convincing and spot on!

I have found this to be brilliant advice - which I am still trying to crack!
Mary

That makes two of us then, Mary!