It is slightly different, but I have my MC consulting self help books quite a few times in my novel. At first, I used the real names of the books I had been reading for research. As my themes developed a bit and it turned out that I was being quite critical (or satirical) of some kinds of self help books, I changed all the titles and any comments to do with their content that made it clear what I actually meant. I think you can still read between the lines in some places, but it isn't a major part of the story and I think you're allowed to have an opinion and take the piss, just not to say outright (for example) that reading The Surrendered Wife (for example) makes people kill their husbands... (for example)
So I think Rosy is right - if it's neutral or even praising, it is fine to use the real names of books and publications. But if it isn't, it is probably better not to...
Jenn