America's self-publishing 'miracle' sells 2 million
Posted on 17/07/2008The word "bestseller" doesn't mean too much nowadays. "Self-published bestseller" does. William P Young's SPBS, The Shack, has been the "buzz book" in the US for the past 18 months. Young (known as "Paul", like the apostle) is an Oregon salesman with an interest in web design. He composed The Shack as a gift for his children at Christmas 2005, something that would explain the mysterious ways in which God works.
He typeset the story on his computer and had it bound at the local print shop. His two pastors (kicking in a start-up fund of $300) encouraged him to self-publish. Registering themselves as Windblown Media, they dispatched copies from the Youngs' family garage. Lots and lots of copies, as the months passed. Word of mouth became word of web. The Shack was blogged and hyped by Christian radio into the bestseller lists. Its American sales are verging on 2m.
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